Good Fats, Bad Fats

Background

Ninety-five per cent of children in England eat too much saturated fat, but most are powerless to do anything about it. They usually eat what they’re given and rarely question where it comes from – much less what the food contains.

Since coronary heart disease begins in childhood, the sooner children understand some of the essential facts about healthy eating – particularly the difference between the types of fat in their food – the better their chances of growing up into healthy adults.

Approach

HM Partnerships were commissioned to re-brand the existing resources and promotional materials of Heart of Mersey’s Good Fats, Bad Fats campaign. This was aimed at primary school aged children and highlighted the issues of saturated fats in diets in a fun and informative way.

LFC’s ‘Action for Health’ programme wanted to re-use the resources in a targeted approach, sending out posters, leaflets to all primary schools across north Liverpool and within their area.

School children received flyers informing them of the benefits of switching from high fat dairy products to lower fat versions, and the use of Heart of Mersey’s ‘Good Fat Gang’ will help to reinforce the messages.

As part of the campaign, teachers were sent special lesson plans containing information and resources enabling them to use the materials as part of the national curriculum.